All Posts Tagged With: "buddhism"

What does Buddhism have to do with persuasion?
It’s fundamental. Most people think “ego” is the same thing as self-regard, but the Buddhist concept of ego is different. It’s more fluid. Buddhists believe that inside each of us is a constant struggle between the ego that says, “I’m different. I’m special,” and the spirit that knows we’re all the same. The ego wants [...]
22Sep2010 | Chris St. Hilaire | 0 comments | Continued